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 | GENO Education >> Courses >> Certified Courses |
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The New World of Business:
The world's economy has evolved from an era of competitive advantage based on information to one based on knowledge creation. Today's organization resembles as a human community capable of providing diverse meanings to information outputs generated by the technological systems. In the New World of Business, we will examine the new technological advancements and how business practices are evolving across various industries across the world. Participants will receive an in depth coverage of how integration of many business process have developed into a more streamlined organization and a flattened one.
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Championing Great Brands:
A great brand doesn't happen. It takes an investment of time, human and capital resources, as well as proactive management, consistency and devotion. When consumers become emotionally involved with a brand that consistently delivers on its promise and becomes a part of their lives, a bond or deepening relationship has truly formed. In championing great brands, we examine how many of today's top companies have consistently aligned their brand strategy to match everyday's operations giving their customers an experience to remember. From a small retail shop to a large multi-national corporation, the branding of an organization is as especially crucial in today's competitive economy.
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Global Wealth Management:
This training programme covers the key areas of core investment products, alternative investments, investment services and wealth management advice and relationship management. Delegates will takeaway a set of skills to enable them to identify new marketing opportunities, improve their customer relationships, enhance customer retention and sell more of their bank's products and services.
Course Highlights:
- the needs of High Net Worth Individuals
- the risks and rewards of a wide range of core investment products including money markets products, bonds and fixed income securities, foreign exchange products, equity investments and commodities
- alternative investments including derivatives and structured products, hedge funds and private equity
- investment services including performance evaluation and risk management
- wealth management advice on trusts and tax planning
- client relationship management
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Business Intelligence:
Business Intelligence enables organizations to make well informed business decisions and thus can be the source of competitive advantages. This is especially true when you are able to extrapolate information from indicators in the external environment and make accurate forecasts about future trends or economic conditions. Businesses realize that in this competitive, fast paced and ever-changing business environment, a key competitive quality is how quickly they respond and adapt to change. Business intelligence enables them to use information gathered to quickly and constantly respond to changes.
Course Highlights:
- The position of your firm as in comparison to its competitors
- Changes in customer behavior and spending patterns
- The capabilities of your firm
- Market conditions, future trends, demographic and economic information
- The social, regulatory, and political environment
- What the other firms in the market are doing
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*Participants are divided according to their various industries. You can utilise the information gathered for all adjustments that need to be made and by sharing ideas with your peers.
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